Fire and water damage restoration leader; commercial and insurance-referral work drives large-ticket jobs.
The estimated total initial investment for a SERVPRO franchise is $250K–$1M, which includes an initial franchise fee of approximately $80K. Ongoing royalties are 3–10% (sliding scale), typically alongside a brand or advertising fund contribution. The system counts roughly 2,200 locations.
Within the Home Services category of the FranchiseCo Index, SERVPRO's entry cost places it in the mid ($250K–$750K) tier. Use the Franchise Index to compare it against every other brand in the category, or run the Affordability Calculator to see whether it fits your budget before you go further.
Request the current Franchise Disclosure Document and verify Items 5, 6, and 7 against the estimates above — figures change with every annual FDD renewal. Our guide How to Read an FDD covers the seven items that decide deals, and Franchise Costs Explained covers the costs that don't appear in brochures. The franchisor's official site is servpro.com.