High-volume, low-price gym leader. Large-format clubs and multi-club development commitments make this an institutional-scale investment.
The estimated total initial investment for a Planet Fitness franchise is $1.5M–$4.9M, which includes an initial franchise fee of approximately $20K. Ongoing royalties are 7% of monthly dues, typically alongside a brand or advertising fund contribution. The system counts roughly 2,600 locations.
Within the Fitness & Wellness category of the FranchiseCo Index, Planet Fitness's entry cost places it in the heavy ($750K–$2M) tier. Use the Franchise Index to compare it against every other brand in the category, or run the Affordability Calculator to see whether it fits your budget before you go further.
Request the current Franchise Disclosure Document and verify Items 5, 6, and 7 against the estimates above — figures change with every annual FDD renewal. Our guide How to Read an FDD covers the seven items that decide deals, and Franchise Costs Explained covers the costs that don't appear in brochures. The franchisor's official site is planetfitness.com.