FranchiseCo / Franchise Index / Orangetheory Fitness
Coach-led group heart-rate training studios with a membership-package revenue model.
The estimated total initial investment for a Orangetheory Fitness franchise is $600K–$1.5M, which includes an initial franchise fee of approximately $60K. Ongoing royalties are 8% of gross sales, typically alongside a brand or advertising fund contribution. The system counts roughly 1,500 locations.
Within the Fitness & Wellness category of the FranchiseCo Index, Orangetheory Fitness's entry cost places it in the mid ($250K–$750K) tier. Use the Franchise Index to compare it against every other brand in the category, or run the Affordability Calculator to see whether it fits your budget before you go further.
Request the current Franchise Disclosure Document and verify Items 5, 6, and 7 against the estimates above — figures change with every annual FDD renewal. Our guide How to Read an FDD covers the seven items that decide deals, and Franchise Costs Explained covers the costs that don't appear in brochures. The franchisor's official site is orangetheory.com.